Newsworthy.Studio

Creative & Editorial Lead, 2020-2025

Founding team member at Newsworthy.Studio—a global social impact communications agency working across climate, gender, health, and public interest. As the studio’s first full-time hire, I led the creative and editorial buildout, developing its narrative architecture, content systems, and brand voice from the ground up.

Directed and co-led multi-format projects across strategy, editorial, and storytelling for:

— SHE Changes Climate: Creative direction and global campaign storytelling for a gender-just green transition; led coalition narrative design and multi-format execution across social media and thought leadership

— Marico Innovation Foundation: Strategy and storytelling across climate innovation and sustainability; overhauled external-facing language, led comms and social strategy, led website redesign, and directed content execution across formats, including first-of-its-kind multi-stakeholder playbook on plastics circularity in India

— HDFC Bank & Grant Thornton India, World Bank: Post-production delivery for large-scale public interest films on rural livelihoods and climate resilience; oversaw platform-ready outputs and supplementary assets across formats

— IPAS Development Foundation & Global Health Strategies: Led messaging and creative direction for national digital campaigns on SRHR and Lymphatic Filariasis; shaped campaign narratives, visual identity, and multi-platform content

Additional Work

• Strategic messaging and investor-facing content for institutions during high-stakes campaigns and pivots: Ashoka University, The Leela Palaces

• Editorial storytelling and long-form content for public reports across gender, health, and South-South cooperation: Dasra, GHS, Population Foundation of India

• Public-interest content production for COVID-19 response: Jagran New Media, Partnerships4Impact

• Narrative editorial work across rural health, gender, and social impact: PARI, Softboil by Newsworthy.Studio

Also led core studio operations—wrote and creative-directed the studio website and credentials deck for client outreach, set up editorial workflows and project delivery systems, managed design and asset libraries, and wrote high-stakes proposals, RFP responses, and award applications.

International Centre for Research on Women

Narrative Strategist, Gender Equity Movement in Schools (GEMS) for Boys Program, 2021, 2022-23

• Commissioned to translate complex gender equity concepts from a Hindi curriculum into engaging long-form animated explainer videos to supplement classroom teaching and enhance virtual learning outcomes.

• Led script development, conceptualisation, and storytelling to make key ideas on equality, gender, and masculinities accessible, contextual, and impactful to 20,000 boys across 400 schools in Rajasthan, India.

Net Earth

Creator, Host, Producer for a flagship original IP by Newsworthy.Studio, 2022-23

• Created Net Earth, an 8-part digital climate explainer series designed to cut through noise, jargon, and climate fatigue using strong storytelling and a Global South lens to make climate knowledge accessible, relatable, and sticky for Newsworthy’s 150,000+ audience across platforms

• Led the series from concept to execution including conceiving the IP and episodic structure, researching and scripting all episodes and promotional assets, directing the editorial and visual tone, filming the episodes solo and overseeing post-production, and managing release, platform strategy, and rollout.

• Outcomes

  — Shortlisted for the CMCC Climate Change Communication Awards

  — Established as a long-term IP that anchors Newsworthy.Studio’s climate portfolio with multiple expansions in the pipeline: digital resource hub, brand collaborations, and seasons in development

  — Led to a commissioned spin-off, The Climate Explainers, broadcast by NDTV (one of India’s most-watched news platforms) for millions of people. I scripted and shaped the visual language of the series, which went on to win in the Best In-depth Series (English, Digital) category at Exchange4media News Broadcasting Awards 2023

Newsworthy

Founding Team | Lead, Editorial Operations, 2019–2025

Built and led Newsworthy with AB—a public interest journalism property by Newsworthy.Studio—primarily on Instagram, growing its community to 65,000 followers organically, with over 12,000 posts published on the grid over five years. Content was cross-posted to Facebook (100K+ followers) and YouTube (5K+ subscribers), bringing the platform’s total organic reach to over 1,70,000—achieved without a single rupee of ad spend.

Joined as the first hire and led the platform’s editorial, creative, and community evolution under the guidance of veteran journalist Anubha Bhonsle.

Owned and executed the full content cycle across formats on a day-to-day basis: research, writing, graphic design, video scripting, anchoring, editing, producing, and publishing. Developed the platform’s distinctive visual and editorial voice, rooted in clarity, credibility, and accessibility.

• Led end-to-end production of daily news content—carousels, reels, photo posts, explainers—covering national and international news

• Directed editorial storytelling with a focus on climate change, gender, rights, and public interest journalism

• Trained, managed, and edited junior journalists while retaining full editorial accountability

• Developed the platform’s visual identity and UX for mobile-first, accessible news

• Repurposed content to Facebook and YouTube; the YouTube channel was recognised under the Youtube Creator Program for Journalists in 2021-22

Brought a 0 to 1 build mindset to this five-and-a-half-year project to shape one of India’s most recognisable social media-native journalism brand under a lean, mission-driven model.

Game of Choice, Not Chance (GOC)

Senior Communications Consultant, Howard Delafield International, 2022

• Developed the full communications strategy for the USAID-funded gaming platform for young people discover, explore, learn, and play their way toward becoming empowered choice-makers.

• Worked closely with the Creative Director to shape the brand’s voice and language, crafting key messaging now embedded across its platforms and communications.

• Wrote the script for the brand’s flagship animation film for use at international conferences and in grant proposals.

• Conceptualised animated shorts on learning through play and choice-making.

• Led social media strategy & execution, overseeing design, editing, writing, and posting.

• Conceptualised and executed the first-ever virtual FP Ambassador for the International Conference on Family Planning 2022, integrating Go Nisha Go’s lead character, Nisha, into the conference’s global communications under the GOC platform.

Youth Olympic Games

Photography Mentor & Young Reporter, International Olympic Committee, 2014, 2016, 2018

• Photography mentor for the IOC’s Young Reporters Programme at the Buenos Aires 2019 Youth Olympic Games. Coached 30 emerging journalists on how to cover live Olympic events with visual clarity and story instinct. Worked closely with acclaimed sports photographer Nick Didlick to guide fieldwork, editing, and narrative framing.

• Selected by the IOC as one of 25 Young Reporters globally to cover the 2014 Youth Olympic Games. Trained across disciplines (photography, broadcast, print, and social) while reporting live from Nanjing. Invited back for Lillehammer 2016 as part of the photo team, contributing to editing and social content across official IOC and YOG platforms—the only Young Reporter to work across both production and publication.

Other Projects

• Led content strategy and curation for Quora’s ‘Spaces’ launch in India, overseeing three niche communities to drive engagement and user growth, 2019

• Conducted workshops for over 500 students across top Indian institutions, including Mayo College Girls’, Mayo College Boys’, Bluebells International, Presidium School, and Welham Boys' School on public speaking, writing, and journalism, 2012-14